We value real estate for a living. Then we invest in it.
Falcon Capital is a family-run real estate investment firm built on more than 40 years of appraisal discipline. We look for where a market cycle is creating value, enter where the risk is lowest for the return, and put our own money in alongside our investors’. Apartments, developer partnerships and, today, land for data centers.
Buy value, not stories.
Four ideas run through everything Falcon has done since 2022, and everything we will do next.
Underwrite like an appraiser
Every deal is checked against the market: value, rents, expenses and exit. We have valued real estate for banks, courts and investors for more than 40 years, and we do not take a promoter’s word for any of it.
Build in seller’s markets. Buy in buyer’s markets.
Cycles turn. When demand rewards building and entitling, we build and entitle. When assets are mispriced, we buy. The discipline is staying flexible enough to do both, and patient enough to do neither.
Enter where the risk is lowest for the return
In data centers that means the land, not the building. In development it means a share of the developer’s economics across many projects rather than one property. Where a theme is worth being in, we find the entry point that avoids the heaviest risk.
Invest alongside, for the long term
We co-invest in every vehicle, borrow long-term when we own income property, and report every quarter. Our share of the profits comes after our investors have had their capital back and their preferred return.
Power-ready land for the data-center build-out.
The Data Center Land Fund secures raw land, takes it through power, zoning and utility entitlement, and sells it to data-center users before anything is built. We take entitlement risk, not construction risk, with an Atlanta execution team that has spent two decades on data-center and industrial sites.
A closed-ended fund for accredited investors under Rule 506(c) of Regulation D. Minimum commitment $100,000.
Three ways Falcon invests.
Funds
Capital committed to a strategy and called as deals need it. The Data Center Land Fund is built this way.
Alongside an operator
Falcon investors take a GP-level or co-GP position alongside a developer with a track record in its field, sharing in the sponsor’s economics across a portfolio of projects rather than in one property.
Apartments we own
Traditional syndications: Falcon buys a property with a group of investors, each owning a share, and manages it with a local operator. NOMA Flats in Columbia, South Carolina and Soto Apartments in Sarasota, Florida are held this way.
Investor-first, in every sense of the word.
The Falcon Capital team brings a unique perspective to real estate investing by combining deep expertise in the appraisal industry, through the family’s appraisal firm, Keystone Valuations, with active, hands-on investing. We built Falcon Capital to be investor-first in every sense of the word, grounded in transparency, accountability and long-term alignment of interests.
Falcon is based in Alpharetta, Georgia, and has invested through five vehicles since 2022: apartment syndications in the Southeast, partnership vehicles with specialist developers, and now the Data Center Land Fund.
-
We co-invest. Our own money goes in alongside yours, in every vehicle.
-
No hidden fees. The fee structure is in the offering documents, and it does not change once a target is reached.
-
Long-term thinking. Income property is bought with long-term debt and modeled on a five-to-six-year hold. No bridge loans.
-
Plain reporting. Quarterly reporting to every investor, documents and K-1s in one portal, and a phone call when something needs saying.
Investing with Falcon, in three steps.
Talk with Richard
A short call to understand what you are looking for and whether a current offering fits.
Review the documents
Accredited investors receive the memorandum, the subscription documents and the partner materials, including the execution team’s introductions, through our investor portal.
Commit, then follow your investment
Capital is called as deals need it. You see your account, documents, distributions and K-1s in the portal, with quarterly reporting from us.
Short reads and short films.
Meet the execution team
Two short interviews with the principals of the fund’s execution team, filmed in October 2026. Shared with investors who request information.
Why power-ready land is the bottleneck
The data-center build-out needs entitled, powered land faster than the market can supply it. Five paragraphs on why.
Fund or single deal?
Open-ended or closed-ended, and what a sponsor should do for you. Short reads for first-time private investors.